![]() It was worn by a friend of mine, and a sniff sends me right back to my late 20s, and reminds me of all the exciting changes life threw at me those years. It can build a positive association with a friend, a date, a total stranger.įor example, I’ll always have a soft spot for Le Labo’s Bergamote 22. But a great fragrance can turn heads for the right reasons. You can’t get much of a story from a moisturizer or shampoo. But it’s one of our favorite grooming products because of the huge variety in sensation each fragrance summons-or the story each cologne tells, if you want to be a little grandiose. We rounded up a comprehensive guide to the best colognes for men because shopping for a fragrance can be tough-much less if you’re doing it online.
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